My segment was dog owners who enjoy taking their dogs to dog parks.
Alternatives: The obvious alternative to my product are traditional outdoor public dog parks. The other, less available alternative is private dog daycare centers that have indoor dog parks. Printing was important to my interviewees which is why most people said they definitely appreciate the fact that outdoor public dog parks are free to use and why they don't tend to use the private dog daycare centers since they are usually pretty expensive. They all agreed that they do like the idea of having a place indoors for their dog to run around and play with other dogs but didn't think they needed to pay over $20 for it, especially when there is a free option out there.
How/Where do they buy?: This one doesn't apply to my product as much because everyone pretty much agrees that they would first, buy in person and second, buy with cash. They wouldn't want to purchase a ticket to use my facility until the time they wanted to use it which is why they would buy in person, and because it is a small purchase, they all agreed they would just buy it with cash and there would be no need for financing the purchase.
Post-purchase evaluation: All of my interviewees stated that if their dog had a good experience, that was the most important thing to helping them know if they made a good decision. They also want to have a good experience themselves, but because they are coming here specifically for their dogs, they all put their needs above there one.
Conclusions: I believe that the interviewees answered these questions similarly to how I would've thought and it sort of solidified that my idea has a place in society to be effective. I found there aren't many options out there to choose from so if I can place myself into the middle of the market as not being the free option but also not being the super expensive option, there would definitely be people willing to use my product.
Hey Leah!
ReplyDeleteI found that our answers to "How/Where do they buy?" differed significantly because of the difference in our products. Yours understandably would be bought in person and with cash while mine is a speciality item that my target audience would feel inclined to buy over the internet and with card! Im glad that this round of interviews was bale to solidify your assumptions on the dog park!
Hello Leah,
ReplyDeletesince you have discussed outdoor dog parks as the alternative already, it isn't surprising your interviewees mentioned it. It is difficult for interviewees to decide if they would pay cash or credit at the time of decision, I encountered similar difficulties. Good job!