1) You. My name is Leah Pendarvis and I am studying sport management hear at UF. I work at RecSports here on campus in our two weight rooms in Student Rec and Southwest Rec. Because of that job, I have developed really great customer service skills and can much better pick up on needs of customers that aren't being met. I am a huge dog lover and actually walk dogs as another job currently. If I were to start this business, I would definitely be in the facility everyday helping running operations and talking to customers. 
2) What are you offering to customers? My idea is to create an indoor dog park. Because it is indoors, you would never have to worry about weather ruining your dog park plans ever again. To fund the park it would cost a small fee, somewhere between 5-15 dollars to get in or you could buy a membership for around 30 dollars a month to come as frequently as you would like. There would be staff hired to clean the facility and keep an eye on dogs to ensure the safety of all of our furry friends. There would be separate areas for our small dogs and our large dogs to been even more cautious with their safety. There would be lots of things for the dogs to use like agility obstacles and pools. You as owners will be able to watch from outside the play zone so that you don't have to fear getting run over by dogs playing tag. There will even be concessions offered for owners to purchase but water bowls will be provide for the dogs throughout the park. 
3) Who are you offering it to? I'm offering this product to any dog owners that have well behaved dogs who would like their dog to get exercise and socialization. 
4) Why do they care? My product is valuable to customer because it gives them an opportunity to take their dog to a park in more comfortable conditions and without having to worry about the weather since it is indoors. It will also be staffed with people who know how to spot uncomfortable and aggressive dogs to keep your dog safe as well as keep the park clean. 
5) What are your core competencies? My competition is outdoor public dog parks and all of the things I have mentioned above are things I offer that outdoor parks do not. The main concept which makes my product stand out is the fact that it is indoors and is therefore protected from the elements at all times.
I do believe all of these elements fit together and therefore will make for a successful business.