What's Next

Existing Market

1.       As I have stated, my initial venture will be an indoor dog park with an area for owners to sit outside the dog area and a small café that the owners can buy snacks and drinks from. Eventually, I would love to add additional services to my venture including doggie daycare and dog boarding.

2.       Before telling my three interviewees what my next plans for my venture were, they all stated I should add dog boarding as a service to my venture. When I added that I would also want to add doggie daycare and all of them thought that it was also a great idea. The interviewees also agreed that allowing my venture to become a franchise opportunity was a good idea. One interviewee even brought up the idea of having a daycare as well, so a parent could come and drop off their dogs and kids for the day and not have to worry about them.

3.       The two biggest growth steps that my business would incur would be adding services of dog boarding and doggie daycare and then becoming a franchise business. The first step would definitely be so add the additional services to my venture. I would have to either add additional space or allocate space to be used later up front to make room for dogs to sleep at night. I would also have to have additional staff there to supervise the dogs overnight. I would have a crate-free boarding program which meant rather than the dogs sleeping in cages, we would have cots and mattresses for them to sleep on. After I had these services added and knew that my venture was a success and profitable, I would allow other entrepreneurs in different locations to open franchises of my venture. This way, I could be in charge of the overall company and my original park, but have other locations around the country. It would also save me up front costs when opening new facilities because the people choosing to franchise them would cover those costs.

New Market

1.       I am currently targeting the lower economic classes with my venture so the radically different market I could target would be high economic classes.

2.       I think my product would still create value in this market basically the same way. Rich people still own dogs and still like to treat their dogs well.

3.       The two people I interviewed from this market both agreed that they would still find a use for my venture. One interviewee stated that I would need to have nicer amenities, especially those tailored to the humans because that is what higher classes are used to. My other interviewee stated that possibly adding a service where their dogs could be picked up and brought to the park would be nice. Because higher classes have the means to pay for it, they often like things to be done for them. This could either be because they are extremely busy or they just would rather not do it themselves.

4.       The idea of having someone pick up dogs and bring them to the park was not something I had thought of but it does seem like a good idea. It would be like an Uber for dogs. In my opinion, it would be harder to break through this market than my original market which is why I think I will stick to targeting lower economic classes for my venture.