"The Art of Social Media"
1) What was the general theme or argument of the book?
The general theme of the book was how to utilize social media to best represent and shape your personal brand. The book consisted of over 100 different tips on how to use social media to best sell yourself or your brand to your audience.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
We haven't really talked much about social media specifically in class but we have talked about our personal brands. This book goes right along with arguing the importance of having a great personal brand and also how to represent any product or business you may be apart of.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
I would have an assignment that went along with all the other assignments that we do in this class and I would have students make a social media page for either themselves or the product they created. Then, I would have them make two different blog posts, about a month apart from one another about it. The first post would include the link to the social media account and a brief summary of what they hope their account will accomplish. The second post later on will also include a link to their social media account and a summary of how they used the account to accomplish their goals and what they learned over the month. Throughout the month in between the blog posts, students will be required to post periodically just as you would on any social media account.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
I think social media is such a huge part of our society I really enjoy reading books about how to best use it. It has so many features that can be used to benefit someone or something but it can also have dire consequences if you use it poorly. I was pretty shocked at how almost all of the tips seemed like common sense, but that people still don't know about them and use them.
Good afternoon Leah,
ReplyDeleteI really liked your response to the third question. Your class assignment is very creative and would work well, if not better, for a marketing class too. In the second question I could see how this book might not directly relate to anything in class that we have discussed so far in terms of social media marketing.
Hi Leah,
ReplyDeleteI also had the pleasure of reading, The Art of Social Media, for this assignment. I share the same thoughts as you in regards to how easy and simple the social media rules are yet it’s so surprising to see how hard it is for people to follow. I really like the exercise for the class that you included! It shows that you put thought into creating that exercise.
Hello Leah,
ReplyDeleteI thought you had a very thorough analysis of the reading. Not having read it, it was interesting what you said about social media and the reading's themes. I think your idea for an assignment of having students make social media pages is great and applicable to real life.