My Venture's Unfair Advantage

1.   Uniqueness of the Idea/Lack of Competition: My idea is the first of its kind and will therefore face no exact competition.

·      Valuable: yes very

·      Rare: yes

·      Inimitable: yes but not I would have a head start 

·      Non-substitutable: no for now

2.   Social Capital: Dog Owners: I know a lot of dog owners because I am one also.

·      Valuable: yes

·      Rare: somewhat

·      Inimitable: no one can match exact relationships

·      Non-substitutable: yes, people could know other individuals with dogs

3.   Business knowledge: I have taken many courses relating to business throughout my time in college.

·      Valuable: yes

·      Rare: no, many people study business

·      Inimitable: yes somewhat

·      Non-substitutable: no, could substitute education with work experience

4.   Customer Service: I plan to have excellent customer service at my venture.

·      Valuable: yes

·      Rare: yes

·      Inimitable: yes but to the extent I plan to provide

·      Non-substitutable: yes

5.   Prime Location: I plan to be located in a city that has a large population of dog owners and also has a lot of bad weather, Seattle.

·      Valuable: yes very

·      Rare: no, many ventures plan location carefully

·      Inimitable: yes but not I would have a head start in that city

·      Non-substitutable: yes

6.   Passion: I love dogs and would put everything I had into making my business successful so that it would be available to pet owners.

·      Valuable: yes very

·      Rare: yes, to this extent

·      Inimitable: no 

·      Non-substitutable: yes, no substitute for passion

7.   Affordable Price: I want everyone to be able to afford to use my facility so it will be affordable.

·      Valuable: yes

·      Rare: somewhat

·      Inimitable: yes, people can match prices

·      Non-substitutable: no, someone could make a nicer product and charge more but then we wouldn't really be direct competition/substitutes

8.   Dog Experience: I have a lot of experience caring for dogs whether it was my own throughout my life or dog-sitting/walking other's dogs.

·      Valuable: yes

·      Rare: no

·      Inimitable: no one can match exact experience

·      Non-substitutable: no

9.   Social Capital: Pet Industry Individuals: I know many people within the pet industry.

·      Valuable: yes

·      Rare: somewhat

·      Inimitable: no one can match exact relationships

·      Non-substitutable: yes, people could know other individuals within the industry

10.                 Extra Amenities: I will have food and drinks, doggie daycare, and even boarding opportunities available in addition to just access to the indoor dog park.

·      Valuable: yes

·      Rare: somewhat

·      Inimitable: yes

·      Non-substitutable: yes

Of course all of these resources are what give my venture an unfair advantage but I think the one that gives me the biggest would be my passion I have for my venture. Not only will I have passion to make sure the business succeeds so I can support my family, but I also will have passion to provide the product my customers need with the best customer service possible.