Who: For this assignment, I interviewed five dog owners because those are the people I would believe to have the need of a place to take their dog in bad weather instead of a dog park. There was a very clear theme between the people I interviewed. Each of them owned at least one dog but did not ever take them to a dog park, therefore they did not face the issue of not having somewhere to take their dog in bad weather. They had various answers as to why they didn't take their dogs to a dog park. Two individuals said the reason they don't take their dogs to a dog park is because their dogs don't get along with other dogs. Another two said their dogs don't have enough energy to need to go to a dog park. The other interviewee stated that they just don't have time to take their dog to a dog park.
What: My need only becomes a need when bad weather occurs. When the weather is nice, people have more options like going to outdoor dog parks. Therefore, I will face more competition when the weather is
Why: The underlying need for those in my boundary is the need for a dog park rather than just owning a dog. Therefore, those outside my boundary are lacking the need to take their dog to a dog park for any one of the reasons I stated in the "who" section of this assignment.
| Inside the Boundary | Outside the Boundary |
| People with dogs who take their dogs to a dog park. | People who do not have dogs or do not take their dogs to a dog park. |
| A place to take their dog instead of a dog park when the weather is bad. | A place that every single dog owner will utilize. |
| Dog parks are outdoors and therefore cannot be used in bad weather. | They don't have a dog to take to a dog park or they choose not to take their dog to a dog park. |
Hi Leah,
ReplyDeleteI think it was very good that you interviewed people who do not ever take their dogs to the dog park. This allowed you to really delve into the reasons of why a dog park might not be for everyone and who your market really is. This will help you create marketing tactics for your selected targeted group.
Good afternoon Leah!
ReplyDeleteI agree with Nathalie in that it was good you interviewed a good mix of people to find the right market. Since a few people you interviewed mentioned the reason they don't take their dogs is because they don't get along with other dogs could there be an opportunity there for you? Maybe including private rooms for those who have less friendly dogs?
Hi Leah,
ReplyDeleteI like the deeper investigation of your hypothesis. Access to dog parks during bad weather is a huge problem shared by most dog owners. It's interesting that many people who own dogs still do not have the need for various reasons that you listed. I saw others suggest what I first thought of, maybe there is a way to provide this service to those who think they don't need it. Private rooms/yards could be offered to people with dogs that can't be around other dogs, and maybe there is something else that could appeal to smaller or low energy dogs.